Hellofresh Net Worth 2023; Founder, CEO, Revenue & History

What is Hellofresh?

Hellofresh SE is a publicly-traded meal kit company based in Berlin, Germany. The company is the largest meal-kit provider in the United States and has operations in Australia, Canada, Denmark, Sweden, New Zealand, and Western Europe. In November 2017, it was listed on the Frankfurt Stock Exchange since its IPO. In 2023, Hellofresh net worth is around $2.3 Billion.

Type:	Public, Societas Europaea (SE)
Traded as:	FWB: HFG DAX Component
Industry:	Meal kit
Founded:	November 2011; 10 years ago
Founders:	Dominik Richter Thomas Griesel Jessica Nilsson
Headquarters:	Berlin Germany
Key people:	Dominik Richter (CEO) Thomas Griesel (COO) Christian Gartner (CFO) Nuno Simaria (CTO) Maximilian Backhaus (CMO)
Hellofresh Net Worth 2023:	$2.3 Billion

History:

In November 2011, the company Hellofresh was founded by Dominik Richter, Thomas Griesel, and Jessica Nilsson in Berlin, Germany. The first 10 orders had delivered by Griesel and Richter. Hellofresh was one of the first meal kit companies. The German startup studio Rocket Internet financed it.

In 2012, the company started offering paid meal kits. And then, it was expanded to the Netherlands, the United Kingdom, the United States, and Australia.

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1 million meals were claimed to be delivered per month in 2014. In 2014, during a funding round, they raised $50 million, having previously attracted $7 million in 2013 and $10 million in 2012.

The company had 250,000 subscribers by March 2015, although it was still not profitable. The following year, it was valued at €2.6 billion in a funding round where it raised €75 million, making it a unicorn company.

The company was still majority-owned by Rocket Internet at that time. In November, it canceled a planned IPO due to concerns about the company’s proposed value.

Hellofresh Services

HelloFresh’s business model is to develop all the ingredients needed for cooking, which are then delivered to consumers, who cook it in 30 to 40 minutes according to a recipe card.

For about $ 60 to $ 70, you can get three meals daily for two people. There are about 19 recipes to choose from. It offers a choice of about 19 recipes. The company also offered a wine subscription service based on its competitor Blue Apron.

 

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HelloFresh announced its acquisition of Green Chef, the USDA-certified organic meal kit company, in March 2018. The company will now offer consumers the largest selection of meal plans, adding Green Chef’s organic vegan and gluten-free menus, including those that comply with Paleo and Keto diets.

In November 2017, the company Hellofresh US operations were responsible for 60% of revenues. It has approximately 44% of the American market.

Now the company operates in the United States and Canada; the United Kingdom; Australia; Germany, Austria, and Switzerland; the Netherlands, Belgium, and Luxembourg; Sweden, Norway, and Denmark; France; Italy; New Zealand; and Japan.

Hellofresh Net Worth 2023 / Income & Revenue

In 2023, Hellofresh’s net worth is around $2.3 Billion. The company Hellofresh was founded by Thomas Griesel, Dominik Richter, and Jessica Nilsson.