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Rolex Net Worth 2023; Owner, Revenue, Income & History



Rolex Net Worth

What is Rolex?

Rolex is a British-founded Swiss watch designer and manufacturer based in Geneva, Switzerland. Wilsdorf and Davis founded roles by Hans Wilsdorf and Alfred Davis in London, England. In 1908, the company registered the word ‘Rolex’ as the brand name of its watches, and it became Rolex Watch Co. Ltd. in 1915. In 2023, Rolex’s net worth is around $7.9 Billion.

The company moved its base of operations to Geneva after the world war because of the unfavorable economy in the United Kingdom. Hans Wilsdorf registered Montres Rolex SA in Geneva as the new company name in 1920; it later became Rolex SA.

Headquarters:  Geneva
Founded: 1905 in London, United Kingdom
Founder: Hans Wilsdorf
Industry: Wristwatches
CEO: Jean-Frederic Dufour
Rolex Net Worth 2022: $7.9 Billion


Alfred Davis and his brother-in-law Hans Wilsdorf founded Wilsdorf & Davis, a company that would eventually become Rolex SA, in London, England, in 1905.

Wilsdorf and Davis’ main commercial activities at the time included importing Hermann Eagle’s Swiss movements into England and placing them in watch cases made by Dennison and others.

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These early wristwatches were sold to many jewelers, who then wrote their names on the dial. The early Welshdorf and Davis watches were usually marked “W&D” inside the case back.

In 1908, the trademark “Rolex” was registered by Wilsdorf. It becomes a brand name for watches from Wilsdorf and Davis. The new office was opened in La Chaux-de-Fonds, Switzerland.

Wilsdorf wanted a name that could be effortlessly pronounced worldwide and fit easily on a watch’s face. So, Rolex sounded like a watch winding, so he thought it was onomatopoeic.

Recent Developments

Hans Wilsdorf Foundation owns Rolex SA, a non-profit that is not subject to corporate income tax. The Rolex company refused to provide proof of the charitable contributions the Wilsdorf Foundation made in 2011, a fact that sparked many scandals due to its lack of transparency.


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It is reported that the company has given two housing buildings to Geneva’s social institutions, among other things.

The Rolex watch continues to be considered a status symbol. The company produces more than one million timepieces annually. There is a saying:

“The power of the Crown is never more felt than when trying to negotiate space in a retail environment for the product of another brand”.

Rolex Net Worth 2023 / Rolex’s Salary / Income

In 2023, Rolex’s net worth is $7.9 Billion. According to the 2018 valuation, the brand was worth 6.4 billion U.S. dollars.

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The net worth figures and related information presented here are derived from a variety of public sources. These figures should not be regarded as definitive or fully accurate, as financial positions and valuations are subject to change over time.