What is Dr. Squatch?
Dr. Squash offers products with all-natural ingredients, the brand that sells exclusively for men. The company was founded in 2013 in San Diego, the company has since moved to Los Angeles. Jack Haldrup is the founder and CEO of the company. The products developed by Dr. Squatch claim to be free of skin irritations, chemicals, or harmful additives and are free of animal cruelty. In 2022, Dr. Squatch net worth is $256 Million.
| Real Name: |
Dr. Squatch |
| Founded in: |
2013 |
| Founder and CEO of Dr. Squatch: |
Jack Haldrup |
| Company Based on: |
Men’s products contain all-natural ingredients. |
| CEO Jack Haldrup Net Worth: |
$100 Million |
| Dr. Squatch Net Worth 2022: |
$256 Million |
Founder’s Story
Jack Haldrup was reading “The Lean Startup” in 2013 and pondered how to launch a business. He was seeking a niche based on personal experience versus market research. “I had tried cold process soap, purchased at a farmer’s market,” he told me. “I enjoyed it. I’ve always had sensitive skin and have been interested in those types of products. After using that soap, I thought there must be other guys like me who would enjoy it, too. So I decided to try to find those customers.”
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Jack Holder founded the company in 2013. He graduated from Indiana University with a master’s degree in information systems and a bachelor’s degree in finance. Haldrup told the San Diego Union-Tribune in 2018 that he had psoriasis and bought soap from farmers’ markets to avoid skin irritation. However, his company’s target market was men who did not visit farmers’ markets and did not like to smell like lavender. Jack Holder said that “Our customer is not the guy who already shops at Whole Foods and uses Dr. Bronner’s soap,”
Funding’s and Advertisements
Men’s soaps and toilets are an overlooked market. Dr. Squatch, named after the legendary Sasquatch in December 2016, raised $100,000 on Kickstarter to develop men’s shampoos and conditioners that are all-natural.
In 2017, Dr. Squatch focused on working with Raindrop Marketing. Raindrop’s case study shows that Dr. Squatch received more than 120 million views on Facebook and YouTube, along with videos of comedian James Schrader’s ad. The marketing agency reported a 30-fold increase in sales to more than 100 100 million.
Holdrop’s business has grown exponentially due to these viral advertisements. PitchBook reports that the company raised $1.3 million in its last funding round in 2019, valued at $4.3 million. Now, the value of the company is much higher.
Expansion
Dr. Squash has expanded to sell other hygiene products for men, such as shampoos and conditioners, beard oils, and shaving creams. The company employs only three people in San Diego, and some of the customer support people are overseas.
“Ten or 15 years ago, the only way to sell this product would have been to break into stores like Target or Walmart,” Haldrup said. “It would have been hard for a guy like me. It’s amazing to live in a time when this is possible”.
Dr. Squatch Net worth 2022 / Income
In 2022, Dr. Squatch’s net worth is $256 Million. The company’s annual revenue is $100 million per year.
